When spirits giant Bacardi International launched its brand incubator initiative to champion up-and-coming craft labels, they needed a creative partner who could bridge physical storytelling with digital engineering. Their prime focus: Leblon Cachaça, a premium Brazilian cane spirit poised to take over global mixology.
Our agency stepped in as a comprehensive 360° creative engine. We architected and engineered Leblon’s flagship digital hub, developed “The Art of Cachaça” custom cocktail recipe mobile app, directed bespoke studio photography for their mixology menu, and produced a coffee-table print publication. Extending our partnership across Bacardi’s incubator portfolio, we scaled our creative support to deliver high-impact print collateral, promotional video assets, and social media campaigns for multiple emerging brands.
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Unlike established spirit categories like Tequila or Bourbon, Cachaça faced two primary hurdles in international markets.
The Consumer Education Gap: Western consumers were unfamiliar with Cachaça’s heritage, often mistaking it for standard rum or not knowing how to mix it beyond a basic Caipirinha.
The Multi-Touchpoint Mandate: To stand out in high-end bars, hotels, and retail channels, the brand couldn’t rely on digital ads alone. It needed an integrated presence across mobile screens, physical menus, barroom posters, and editorial books.
Consistency Across Portfolio Brands: Bacardi needed an agile creative partner capable of pivoting quickly across distinct brand guidelines for different emerging boutique spirits without sacrificing visual quality.
To position Leblon as an essential top-shelf bottle for bartenders and home mixologists alike, we designed and built “The Art of Cachaça” mobile application.
Hybrid Mobile Engineering: Built a high-performance cross-platform app for both iOS and Android using the Steroids Supersonic framework.
Custom Visual Media & Print: Shot bespoke product photography and published a custom printed book showcasing the visual asset library.
“The Art of Cachaça” Hardcover Book: Complementing the mobile app, we curated and designed a premium printed book. Featuring rich typography and our custom photography, the book was distributed to trade partners, influencers, and luxury establishments.
Flagship Web Presence: We designed and built Leblon’s showcase marketing website, blending smooth animations, brand history, and an interactive distributor locator.
Building on our success with Leblon, our studio expanded into an ongoing creative agency for Bacardi’s broader brand incubator ecosystem:
Print & Point-of-Sale (POS): Graphic design for promotional event posters, table tents, and retail displays.
Video & Motion Graphics: Short-form promotional reels and video cuts tailored for digital billboards and trade shows.
Social Media Assets: Dynamic content kits, story templates, and campaign assets designed to drive organic consumer engagement.
To elevate a boutique spirit into a global staple, digital touchpoints cannot exist in a vacuum. We engineered a connected brand network where mobile apps, editorial print, and venue-level POS collateral continuously feed into one another, creating an immersive, multi-sensory brand journey at every point of consumer contact.
By blending digital utility with tactile editorial design, we transformed a niche regional spirit into an accessible, premium lifestyle brand..
Full-Funnel Activation: Delivered a cohesive brand ecosystem bridging digital mobile screens, print literature, and venue point-of-sale displays.
Streamlined Asset Production: Provided Bacardi’s marketing leads with a single, agile agency point-of-contact for design, video, copy, and code.
Elevated Category Authority: Established “The Art of Cachaça” as a go-to educational resource for mixology professionals worldwide.
Leblon Cachaça
Oxley
Maison Leblon
Oxley
Capabilities & Deliverables Summary:
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