Led by researchers at Princeton University in 2015, the Mapping Africa Project was an ambitious initiative designed to map arable agricultural land across the African continent. Before advanced AI computer vision became the standard for satellite imagery analysis, the project relied on a global crowdsourcing model to identify, label, and quantify farmable land to support food security research.
Our agency partnered with the Princeton team to establish the project’s brand identity and design a dynamic WordPress marketing platform. The site served as the central hub to educate the public, recruit crowdsourced volunteers, and showcase the ongoing impact of their geospatial data collection.
To bring the project’s mission to life, we executed across two key creative pillars:
Brand Identity & Logo Design: Transforming traditional static PDFs into an engaging, dynamic web app to showcase the center’s year-over-year impact to global stakeholders.
WordPress Website Design & Development: Engineered a custom, dark-mode WordPress site featuring interactive storytelling node maps. The layout guides visitors through the project’s core mission—from outlining agricultural data gaps in Africa to providing a step-by-step visual onboarding path that connects volunteers to Amazon Mechanical Turk to analyze and map satellite crop grids in real time.
Logo Dark
Logo Light
Landing Page
About Page
Your Part Page
Your Part Page p2
Mapping Rules Page Page
Team Page
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