• case study

Princeton

Visualizing Innovation — A 6-Year Creative Partnership with Princeton University

  • App Development
  • Web Design
  • Graphic Design
  • Motion Graphics
  • Digital Collateral
  • Print Design
  • Sound Design
  • Branding

For six years, our agency served as the dedicated, in-house creative partner for Princeton University’s Keller Center—the university’s flagship hub for entrepreneurship, design thinking, and innovation—and the School of Engineering and Applied Science (SEAS). Operating at the intersection of technology, education, and venture creation, the Keller Center needed an agile creative team capable of translating complex academic initiatives into compelling visual and digital media.

We acted as their embedded design force, delivering an extensive suite of brand assets over a multi-year retainer. Our work spanned graphic design, digital product development, and multimedia production: from an interactive web app for their annual report to custom program logos, dynamic promotional videos, and high-impact campus campaigns.

Keller Center Interactive Annual Report UI

Motion graphics

Landing Page

Motion graphics

Engage Detail Page

Creative Partnership

Explore Details Page

UX Design

Create Detail Page

Elevating Campus Innovation

The Keller Center serves as Princeton’s startup incubator, cultivating student entrepreneurs, engineers, and interdisciplinary leaders. To drive engagement across students, faculty, and institutional donors, our team was tasked with:

  • Digitizing Institutional Reporting: Transforming traditional static PDFs into an engaging, dynamic web app to showcase the center’s year-over-year impact to global stakeholders.

  • Modernizing Academic Marketing: Moving away from traditional higher-ed templates to create bold, startup-style visuals that resonated with Gen-Z students and venture investors.

  • Program Ecosystem Branding: Designing distinct visual identities and logos for individual initiatives (such as eLab, Innovation Magazine, and specialized certificate programs) while maintaining alignment with Princeton’s iconic brand guidelines.

  • High-Volume Execution: Serving as a seamless extension of their internal communications team to produce dozens of event assets, course pamphlets, and campaign deliverables each semester.

Keller Center Motion Graphics Video Series

eLab Demo Day Promo Video

Keller Center 10 Years Promo Video

Tiger Challenge Walk Promo Video

Princeton University Internships Promo Video

Princeton University Internship Stories Video

Innovation Forum Promo Video

Princeton University Internships Promo Video

Keller Center X-mas video 2019

Creative & Engineering Execution

Interactive Annual Report Web App
Rather than relying solely on traditional printed books, we designed and built a custom interactive web application for the Keller Center’s Annual Report. The application transformed quantitative metrics—such as startup funding raised, student participation numbers, and venture outcomes—into rich, responsive data visualisations and interactive case study spotlights for leadership and donors.
 
Motion Graphics & Video Series
To amplify the Keller Center’s digital presence, we produced a series of animated motion graphics videos. These videos simplified complex engineering and venture concepts, promoting incubator applications, program deadlines, and student success stories across digital displays and social platforms.
 
Program Identity & Campaign Posters
We designed eye-catching poster series for semester courses, guest lecture series, and incubator pitch days. By combining modern typography with vibrant visual hierarchies, these posters converted high-traffic campus hallways into active recruitment channels for Keller Center programs.
 
Editorial Print & Collateral Systems
From high-level annual books to detailed tri-fold course pamphlets, we produced hundreds of print pieces for students, faculty, and university stakeholders.
 
  • Multi-Page Publications: Curated layouts, typography, and infographic spreads for annual reports and special program books.
  • Program Pamphlets: Engineered clear, scannable informational collateral designed for student orientation fairs and donor meetings.
 
Sub-Branding & Program Logos
We developed distinct logo mark systems for various Keller Center programs, ensuring each sub-initiative carried a unique personality while reinforcing Princeton’s reputation for excellence.

Programs & Course Posters

Poster Design
Poster Design
Poster Design
Poster Design
Poster Design
Poster Design
Poster Design
Poster Design
Poster Design
Poster Design

Impact & Milestones

Six years of continuous collaboration proved that an agile design agency can bring startup-speed innovation and digital experiences to prestigious academic institutions.

  • Digital-First Reporting: Elevated donor and institutional engagement by bringing the Keller Center’s yearly metrics to life through a modern web app experience.

  • Integrated Retainer Engine: Functioned as Princeton’s trusted in-house design arm for over half a decade, handling end-to-end production without administrative overhead.

  • Multi-Channel Reach: Scaled the Keller Center’s visual presence across interactive apps, physical print, campus display networks, and global digital channels.

Princeton Programs Tri Fold Pamphlets

Tri fold Design

eLab 2017 Outside

Tri fold Design

PSIP Outside

Tri fold Design

eLab 2017 Inisde

Tri fold Design

PSIP Inisde

Tech Stack

Creative Domain Scope of Work & Deliverables:

  • Digital & Interactive: Custom Interactive Annual Report Web App, UI/UX Design, Front-End Development.
  • Brand & Identity: Program Sub-Logos, Identity Guidelines, Event Branding Systems.
  • Print & Editorial: Multi-Page Program Books, Tri-Fold Pamphlets, Course Posters.
  • Motion & Video: Animated Explainer Series, Promo Video Editing, Social Clips.
  • Graphic Design: Campus Campaign Assets, Course Catalogs, Digital Signage.
 

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