KICOPI

Cultivating a playful, community-driven brand identity for East Williamsburg's newest healthy eating staple.

KICOPI is an established neighborhood favorite across Brooklyn, operating a network of roughly 12 delis and bodegas throughout the borough. When expanding their footprint into East Williamsburg with a new healthy food concept, “Good Morning Brooklyn,” they needed a fresh visual identity that bridged classic Brooklyn neighborhood culture with modern, farm-fresh dining.

Our agency led the comprehensive brand rollout for the new location. We created a custom brand mascot—the “KICOPI Bird”—and brought the storefront to life with an expressive outdoor mural using traditional parachute cloth techniques. From custom delivery truck decals and product packaging to poster campaigns and an online ordering WordPress site, we delivered a cohesive, highly recognizable brand presence across physical and digital touchpoints.

Scope of Work

We partnered with the KICOPI team to deliver a multi-disciplinary brand and digital experience:

Logo Design & Mascot Illustration: Crafted the primary KICOPI logo and illustrated the iconic “KICOPI Bird” character alongside a library of playful food artwork, bringing humor and neighborhood personality to the core brand identity.
Environmental Storefront Design: esigned and executed a bold exterior mural above the storefront using parachute cloth techniques, turning the East Williamsburg restaurant into an immediate neighborhood visual landmark.

Brand Identity & Logo Design: Transforming traditional static PDFs into an engaging, dynamic web app to showcase the center’s year-over-year impact to global stakeholders.
Product Packaging & Fleet Decals: Created custom-labeled packaging for salads and sandwiches (“Our Salads Are THIS BIG”), alongside vibrant full-wrap truck decal artwork for their delivery fleet.

WordPress E-Commerce Website: Built a clean, user-friendly WordPress web platform enabling local customers to browse menus and order fresh salads online for pickup or delivery.
Print & Poster Campaign: EDesigned playful marketing collateral and framed art prints incorporating witty food puns to decorate the interior dining space and drive local promotion.